One of the biggest obstacles for any roofing company is how to generate commercial roofing leads. It’s a constant struggle between testing and trying new things.
Roofers face the most significant challenge in sales and marketing. If you are in the roofing business, probably one of the problems that might be floating around your bubble is how to generate roofing leads?
There might be various ways to generate leads for your roofing business, but it is essential to find the one which works best for you and your company.
As a roofing business, generating qualified leads is one of the most challenging tasks for any roofing company. On the other hand, creating quality leads is the motor that propels the new business.
What do we mean by commercial roofing leads?
A lead is a person or a group of people who expressed interest in your product or service. They are potential customer who has expressed interest in purchasing a product or service.
Businesses use various methods to generate qualified leads, including advertising, trade shows, and direct mailings.
Through one of the commercial roofing sales leads strategies you’ll use to expand your business, you as a company are made aware of the roofing leads in your neighborhood.
Over time, the strategies have evolved, and channels that once worked no longer have the same effect as they once did. As a business owner, it’s your job to stay up-to-date on the latest tactics and strategies for lead generation. If you don’t want to invest the time yourself, then you should hire someone who does.
Great ways how to generate commercial roofing leads
Technically, there are two types of lead generation; Business to Business leads (B2B) and Business consumers (B2C).
Commercial roofing prospects are much more sophisticated than residential roofing prospects. Roof repair happens daily, but most homeowners don’t think about it.
Here are some practical and unique ways that you can use to commercial roofing leads:
- Referral Program
Perhaps, this can be considered the most effective ways to generate leads by implementing a referral program. It is where customers who have used your services refer you to their friends or family members who might also need roofing services.
- Google AdWords
Google AdWords allows you to place ads on Google.com and millions of other websites. When people search for terms related to your business, your ad may appear next to the search results.
- LinkedIn Advertising
LinkedIn Ads differs from other social media advertising platforms like Facebook and Twitter. It allows you to target individuals by job title, company size, or other factors.
- Sponsoring a Local Event
Sponsoring a local event is an excellent way how to get commercial roofing leads and build relationships with potential customers in your community. When people see your company name associated with an event, it will create goodwill toward your brand.
- Networking Events
Attending networking events is also considered a great way to meet potential customers and generate leads for your roofing business. Try to attend events relevant to your industry or local business community events.
- Cold Calling
Cold calling can effectively be a commercial roofing lead generation for your business, but it takes time and effort to do it right. If you’re going to cold call, make sure you have a script and a list of targeted businesses to call.
- Direct Mail
Direct mail is another old-school lead generation tactic that can still be effective if done correctly. The key with direct mail is to target businesses in your area that are likely to need roofing services.
- Promotional Products
Giving away promotional products never fails to be one of the great ways how to generate commercial roofing leads and have your name in front of potential customers. Try giving away items like pens, notepads, or water bottles with your company name and contact information.
- Trade Shows
Attending trade shows also makes it to the list of lead generation and building relationships with potential customers. Ensure you’re exhibiting at trade shows relevant to your industry or target market.
- Vehicle Wraps and Yard Signs
If you have a company vehicle, consider getting a vehicle wrap. A vehicle wrap is a large vinyl graphic that covers the entire surface of your car. It’s a good way to get your brand in front of potential customers while driving around town.
Yard signs are an inexpensive way to generate commercial roofing leads and get your name in front of potential customers in your community. When someone sees one of your yard signs, they’ll know that you’re available.
How do roofing companies generate leads?
There are a number of ways that roofing companies can generate leads. Some common methods include cold calling, direct mail, trade shows, and promotional products.
Referral programs and networking events can also be effective lead generation strategies. Google AdWords and LinkedIn Advertising are two digital marketing tactics that can also be used for commercial roofing lead generation for a roofing business.
Your roofing website and its content will encourage property owners to click on your landing page. This is a great way to generate commercial roofing leads.
In that case, you can hire a reliable roofing web design agency specializing in creating optimized websites in design and layout, mobile compatibility, and search engines.
Final Thoughts
If you’re in the commercial roofing business, you know how important it is to have a steady stream of leads.
The problem is that generating commercial roofing sales leads can be challenging, especially if you don’t have much marketing experience. This list might be helpful for you in terms of generating leads not only as a roofing business but for all sorts of industries.
You can move out from the usual referrals from a satisfied customer and hop on some new trends in generating some leads. When you provide excellent service at a fair price, your customers will be happy to recommend you to their friends and colleagues.
Get involved in your local business community and start networking. Attend chambers, events, trade shows, and other gatherings where potential customers might be in attendance.
You should either study the best practices on how to get commercial roofing leads or employ someone with experience to determine which medium works best. You can check out www.roofersmarketingservices.com to find out more on how can you get started.