Brand identity is how you communicate with your clients. It gives your business a face and expresses important elements such as your company color, design, and logo. Before you create a business, you must first define your brand identity. Many roofers skip this process because they’re not aware of the importance of having a brand identity.
But here’s the good news: it is never too late to develop one.
For starters, consider the following:
How do you want to visually represent your brand? — Consider how you can communicate
your business’ personality through visual elements, and what you want to show to customers. What color, typography, and logo best represent your business? For every choice, there is a story or reason behind it.
What are your brand values? — Setting the tone of your brand by reflecting your business values will encourage your audience. This will give your customers an idea about what you stand for and the quality you aim to deliver.
What is your brand personality? — Effectively conveying your brand personality will make your clients relate to your brand emotionally.
If you have developed a trusted, well-loved roofing brand and believe it needs to be updated, have a conversation with your clients or social media followers. Draw feedback from them about your brand. To maintain loyal customers and prevent malicious reviews, keep your customers informed about the exciting changes you are about to make.
Communication is critical to make it clear what changes you are going to introduce in your products and services.
Keep them excited and engaged so they can look forward to doing business with your roofing company.
Consider carefully the type of demographic you are attempting to attract.
It is preferable to focus your marketing efforts on a certain set of homeowners rather than attempting to appeal to everyone. Different roofing styles, décor, and materials attract different types of people.
Examine your budget and decide what changes you are willing to make.
Rebranding is also an investment and there are costs. Changes in logo design, targeting new clientele, optimizing your roofing website for search engines, improving your roofing brand presence on social media through paid marketing, and providing high-quality content are ways of rebranding your roofing business. Review your budget and see if this fits your rebranding plans.
Involve your customers and employees.
You might want to conduct anonymous surveys on social media to solicit feedback from your clients. Don’t forget to ask for feedback from your employees, too. It’s also a good idea to keep track of your competitors’ achievements and failures. Even following them on social media will keep you updated about what’s going on with the industry. This way, you will also know how to draw your company’s strategies and tactics to keep you competitive.
Remember that clients are always interested in learning how your services/products can provide solutions to their roofing needs.
Some clients may be concerned that their favorite roofing brand would suffer as a result of rebranding. Thus, you must reassure them by describing how the changes will benefit their business. Clarify your long term and short term goals to them.
Make your roofing company rebranding a memorable event by creating a buzz on your social media pages. For example, you may provide a free roofing estimate to the first few clients who book for your services following the rebranding. Encourage customers who had a favorable experience with your roofing business to write positive feedback on your page or Google.
What Makes A Strong Brand Identity?
A strong brand identity delivers a clear message and appeals to the target market. Now that you’ve made the first step of the rebrand process, ensure that your new brand identity will possess the following:
- It is memorable and visually appealing.
- It is unique and distinguishable from the competitors.
- It is adaptable and scalable, allowing it to expand and grow alongside your roofing business.
- Your marketing materials reflect your brand identity.
What Are the Benefits of Rebranding Your Roofing Company?
Maintaining a fresh image in an industry where trends change can be tough. Most roofers overlook rebranding, yet maintaining your roofing company’s feel and look current and fresh can be critical to staying ahead of your competitors, especially online.
The following are the main reasons why you should rebrand your roofing company:
Reach New Prospective Clients
The most significant advantage of updating your roofing brand’s feel and style is that you will be able to attract new property owners who require your services. Your clients will notice the changes when you focus on new areas of your roofing brand and effectively promote them. Rebranding can give your roofing firm the boost it needs to thrive in an ever-changing industry.
Make Your Company Stand Out From the Crowd
Rebranding is one of the most effective strategies to differentiate your roofing services and products from your competitors. Differentiating your roofing brand demonstrates to prospects that your services are distinctive and that you are an industry expert. Rebranding your company with a new appearance, feel, and voice will help establish your brand as an authority with a personality that your customers will appreciate.
Rebranding Helps Your Roofing Company To Stay Current
The main goal of rebranding is to keep your roofing brand current. Graphic design trends, for instance, have a significant impact on how prospects/clients view your roofing brand and everything it has to offer. Ensuring that your aesthetic appeal is always one step ahead of your competitors shows your clients that you are up to date on industry trends.
New Products, Services, or Goals Should be Reflected.
Rebranding is also a good strategy to show that you have new products and services to offer. This means you have new solutions to the roofing needs of customers. The more products and services you offer, the wider your client base will be.
Increase Your Profitability
The benefits of rebranding will not only improve your inbound marketing approach but will also increase the profitability of your roofing company. Reaching new prospects, distinguishing yourself from the competition, and demonstrating your expertise are all fantastic methods to increase your earnings by giving your roofing brand a new design.
Make Roofers Marketing Services A Part of Your Team For Rebranding Success
Your roofing business deserves to reach its maximum potential through proven online strategies designed by marketing experts. With our professional roofer marketing and rebranding services, you can stand out from the competition and amplify your brand’s message.
Schedule a free website audit through roofersmarketingservices.com to get started on your new project!