Are you unhappy because you’ve spent money on roofing leads but haven’t seen any measurable improvements in your bottom line? Are you squandering your advertising dollars on campaigns that do not deliver the expected ROI?
The unfortunate reality is that when you are marketing your roofing business on your own, it can be difficult to determine whether your roofing marketing strategy is as effective and thorough as it could be.
If that sounds familiar, this article will provide a step-by-step guide to developing a proven digital marketing strategy that will transform your company into a non-stop lead generation powerhouse.
Collect Genuine Reviews From Your Customers
When you finish a job for a customer, always ask for a review on Google My Business listing or your social media pages. Positive reviews will boost your search engine rankings in addition to increasing consumer trust.
Make Your Roofing Business Customer-Ready Online
Most customers look for services online before making the buying decision. This means they will look over your social media accounts and website, as well as read evaluations about your business from other sources. As a result, you must have a website so that they can find your information.
Take The Lead In Local Searches
Once you have a customer-ready website, it must adhere to search engine optimization best practices in order for your business to be found. Finding the best keywords will give you the highest chance of ranking in local searches for roofing services. Make sure your Google My Business listing shows relevant information and is linked to your website.
Participate In Local Networking
Networking is still a great way to spread the word about your business. You may become the most authoritative company in town by joining the local Chamber of Commerce and attending local meetups. Concentrate on property managers and real estate agents who may use your services on a frequent basis.
Emphasize Your Portfolio
Ensure that your portfolio is accessible online with authentic and high-quality images of your latest works so that potential buyers can see the quality of your service. Social media platforms, Google, and your up-to-date website are the greatest locations to achieve this.
Offer Free Estimates
Offering free estimates and roof inspections are an excellent method to establish a new business relationship and position for your organization at the forefront prospects’ current and future roofing needs.
Fill Out Local Profiles
Customers use sites like Yelp to discover contractors, so your profile should be complete and interesting. When you backlink from your website, you help clients find you and enhance your search engine rankings.
Request Referrals
Reaching out to previous clients and your local network for referrals is an excellent approach to market your roofing services and generate new opportunities.
Support Local Events
Have you ever seen a local sponsored advertisement during a community event? This is a wonderful approach to advertise in the local community and ensure that every participant knows your company’s identity. Sponsorship via advertising allows you to contribute back to your community, which potential clients appreciate.
Make An SEO-Friendly Website
Creating an eye-catching and user-friendly website will set you apart from the competition. Websites that are fast, easy to use, mobile-optimized, secure, clean, and have high-quality content with a call-to-action will encourage leads to reach out to your business.
Upgrade Your Visuals Beyond The Basics
Video marketing has proven to be a simple way for people to learn about your products and services. Videos aid in the development of consumer trust, the promotion of your authority, and the maintenance of engagement across social platforms.
Additional Commercial Roofing Suggestions
Whether your commercial roofing company is thriving or struggling, having more clients is a good thing. Follow these three suggestions to get there:
Respond To Questions
While it may appear straightforward, many business owners fail to answer inquiries on their website. When a customer posts a question on your website and you do not respond, you lose trust and customer engagement. To get ahead, write a blog article that answers the most often asked questions.
Add A Personal Touch
Because the information is offered firsthand by a friend or family member, word of mouth advertising is always a gold mine. As a result, incorporating a personal touch creates an emotional connection between your business and prospective clients. One efficient approach to accomplish this is to make a courteous phone call to everyone who has requested estimates to express gratitude for their trust.
Hire Digital Marketing Experts
Your goal with digital marketing is to generate as many high-quality leads as possible. This entails optimizing your website so that it is functional, professional, up to date, and easy to use. You want to convert website visitors who seek more information into leads.
As you scale, you will eventually need a team of digital marketers to execute more effective marketing strategies and save you time so you can focus on your core functions. Online marketing is complex and extremely competitive. It takes a wide variety of skills to build and maintain engagement and brand awareness.
Improve Your Bottom Line With Roofers Marketing Services
If you’re still unsure whether to hire digital experts, consider this: You cannot generate clients if they don’t know your roofing services exist. The marketing professionals in Roofers Marketing Services possess the right techniques and knowledge to get people to notice your business. It may take a few months to realize the benefits of their expertise, but in the end, it’s an investment that will pay off and help your company grow.
Get a FREE site audit to learn how Roofers Marketing Services can build a lead generation strategy that works for you.