The world is becoming more and more technology-dependent, with an increasing number of consumers resorting to the internet with whatever needs they have. To top it all off, the roofing industry is growing more competitive.
Is your roofing company still reliant on word-of-mouth and ignoring the importance of having a digital presence for your business? If this is the case, it’s time to develop a digital marketing strategy that can help you reach more customers.
Traditional marketing methods are still effective. However, if you want to be a step ahead of your competitors, you must now start to utilize digital marketing for your roofing company. Together with your existing traditional marketing methods and with the help of a professional team, like Roofers Marketing Services, you’ll unlock more sales and gain repeat clients.
Here are the top reasons:
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Lower marketing expenditures and greater marketing flexibility
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Reach consumers that rely solely on their mobile phones or conduct all of their purchasing online
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The ability to publish high authority blogs related to your industry
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A chance to interact with influencers, gain their trust, and persuade them to support your company
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Possibilities for incorporating several types of media into your marketing
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The ability to track the purchasing journeys of clients
How to Market a Roofing Company
Use these resources to create and expand a marketing strategy that attracts customers, fosters trust, and generates referrals.
Tips & Insights on General Marketing
Roofing is a difficult trade. You already know that if you want to be successful and provide for yourself, your family, and your employees, you need to do more than put some shingles on a roof. You must give a high-quality product and persuade homeowners that you are the greatest provider of that thing.
Flying by the seat of your trousers is not an effective marketing strategy. In fact, if you don’t have a good plan, you’ll end up squandering time, losing money, and losing consumers to the competition.
The good news is that you don’t need a marketing degree to start your own firm. You can design a strategy that promotes you as the go-to for roof replacement in your chosen market by knowing more about how to market a roofing firm.
SEO & Website
Consider your roofing company’s website to be its online headquarters. Whether it’s a simple site with just your location and services or a completely fleshed-out lead generation tool, it must seem professional and express why your company is the best choice among roofers.
Search engine optimization (SEO) is one of the most effective techniques to boost valuable visitors. You may improve your rankings on Google’s search engine results page by optimizing your website and targeting specific keywords.
Assuming you own a roofing company in Jacksonville, Florida and you want to grow your business, your SEO strategy should target keywords related to Jacksonville and its surrounding areas to increase your website’s organic rankings.
Consider the following statistics:
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A search engine is the starting point for 68% of online experiences.
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SEO generates over 1000% more traffic than organic social media.
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In just two years, local mobile searches increased by more than 900% (Think with Google, 2019).
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60% of smartphone users have contacted businesses directly through search results (e.g., click to call) (Think with Google, 2019).
Your website also serves as the hub for search engine optimization strategies that direct prospects to you when they conduct an internet search for a roofing contractor. Using relevant local keywords and upgrading the website on a regular basis are common SEO success methods. In fact, having a roofing blog on your website is an effective approach to keep your website up to date so that search engines will favor you.
Social Media
Social media has become a part of how customers connect with businesses—and how they share their opinions on how those businesses treat their customers.
Utilizing the power of social media is another great strategy to generate leads for your roofing company. Social media for roofing is an efficient tool to showcase your process, promote your services, and much more.
Customers appreciate transparency, and they base their purchasing decisions on what others are saying about your business. Roofing jobs take a lot of time, effort, and money and as a result, leads will go to the internet to read feedback.
This is why you should aim to collect as many favorable, current reviews as possible. You can display reviews on your social profiles to earn a potential client’s trust.
If you receive a poor internet review, the best thing to do is to respond immediately and fix the situation with kindness and respect for the consumer.
Email Marketing
Email marketing for roofers aids in the conversion of prospective clients into paying customers. This digital marketing strategy enables you to offer targeted information to certain leads in order to spark their interest.
To create effective roofing email marketing campaigns, do careful niche research and collect emails of potential leads. Rather than paying for an email list, it is preferable to generate email subscribers through your website.
You can then email your list with educational and promotional content on a regular basis, but make sure not to overdo it to avoid making them unsubscribe.
Final Thoughts
A digital marketing strategy that is specifically designed for your roofing business can generate leads and scale your company. To maximize its benefits, it’s important to hire a group of digital specialists that understands the needs of your business.