Businesses in a competitive industry know that creating a brand that stands out from the crowd is no easy feat. This is a familiar challenge for roofing companies.
With so many roofers in the United States, you need to know what sets your company apart from your competitors. To compete with other roofing contractors necessitates a lot of perseverance and hard work. You must, however, look for strategies to outrank your opponents.
Fortunately, this piece will teach you proven strategies that will make your roofing business attract more clients.
1. Market Your Roofing Business Online and Offline
Marketing is an economical and effective strategy to gain clients and position your company ahead of the competition. Roofing marketing is more than just digital marketing. It focuses on developing a high-quality online presence to attract new leads and customers.
Marketing through social media and your roofing website allows you to distinguish yourself from other roofers online. It is a fantastic opportunity to differentiate by strengthening your roofing brand.
Referrals can keep your business going, but developing and implementing a competitive marketing strategy is critical in staying relevant in this digital age. Having a roofing website is no longer enough. You can promote your website on your business card and other marketing materials, but how prospects/clients connect with you on social media networks is what impresses them.
Here are some tips to help you make the most of your social media profiles:
- Post at least once per day
- Respond to comments on your posts
- Share industry news and topics
- Request suggestions from customers
2. Perform keyword research
If your keywords have no volume, irrelevant, or do not focus on the services you provide, you are missing out on big potential to receive organic search traffic that may bring in new clients.
3. Ensure that your roofing website has lead conversion capture points
Is there a way to request a roofing quote or contact your company on your website? If not, they must be added to key locations on your roofing website so that you do not lose prospects who would rather fill out a form than phone you.
4. Post the documentation of your roofing projects
You must establish a portfolio of roofing projects as well as a page to display them on your roofing website. Prospects want to see your work before they decide to do business with you.
5. Collect customer testimonials
You can brag all day that you are the best roofing contractor ever, but if no client backs up your claims, they are ineffective. Contact your clients to see if they will provide you with a testimonial, which you can then display on your roofing website.
The majority of the suggestions above require technical support. Investing in a new roofing website is a long-term commitment. Seek the expertise of a digital marketer to conduct a website audit in order to evaluate which changes will provide the most value for your marketing efforts.
6. Publish Roofing Content
Prospects will research online before contacting any roofing company. It would be beneficial if you established your company as an authority on roofing matters in your area. One common way of achieving this is to share original content that assists property owners with decision-making.
7. Create Marketing Partnerships
You don’t have to market your roofing company on your own. Find general contractors, roofing stores, and suppliers who will work with you to promote your services. Developing a good rapport with contractors who provide a wide range of services in your area is an excellent method to create new leads and build a strong referral network.
Determine a strategy to make this relationship mutually advantageous, and your roofing sales will skyrocket.
8. Add something unique to your roofing estimate offer.
Every roofing company in your area most likely provides roofing estimates. Consider what you may add to your estimate to make it more attractive and unique. Instead of an evaluation, think of it as a roofing audit.
Alternatively, you might work with an energy-efficient business to conduct a thorough home energy usage audit, which is a component of roofing. Your team must sit down and consider what your organization can do differently.
Outsmart Your Competition Today
If you need assistance or guidance on developing your online marketing plan or redesigning your current roofing website, avail Roofers Marketing Services’ free brand audit by our digital marketing specialists to learn how we can make your roofing business ahead of the game!