If you’re a roofing contractor, you know how competitive your industry is. Other contractors are courting the same prospects that you have, and it might be difficult to convince those potential customers to choose your company.
Search engine optimization, or SEO, is one of the most successful ways to win against your competitors and acquire new customers.
This digital marketing technique helps your website rank high in search results for relevant keywords, resulting in qualified traffic.
What exactly is SEO for roofing contractors?
SEO for roofers is the process of optimizing your website so that it ranks high in search engine results pages (SERPs) for keywords related to your services. The higher you rank, the more likely you are to attract visitors and clients to your website.
How can roofing SEO benefit your company?
Roofing SEO can help you reach potential clients where they’re already looking — online. 85% of customers utilize the internet to find local service providers, so if you want to reach them, you should concentrate your marketing efforts there.
With the correct SEO approach, you’ll attract leads who are ready to convert into customers to your website. SEO generates 3x the number of leads compared to traditional techniques of marketing. This means that for every client traditional marketing provides, SEO will bring you nearly nine more, making roofing SEO a must.
4 Strategies to Get Started with SEO For Your Roofing Business
SEO for roofing marketing has numerous advantages for your company, but it’s crucial to remember that it’s a never-ending process. A roofing contractor’s SEO strategy employs a variety of techniques to ensure that your website appears near the top of search engine results, allowing it to receive considerably more clicks and, as a result, far more conversions.
Follow these steps to get started with SEO for your roofing company:
1. Keyword research
Keyword research is an essential step in the SEO process. It enables you to determine the keywords with the most potential for generating meaningful leads and connecting you with your target audience.
Optimize your study with keyword research tools, which both provide valuable keyword statistics ranging from search traffic to competition to cost-per-click (CPC).
While you won’t bid on these keywords, as with pay-per-click (PPC) advertising, knowing their monetary value is useful. It assists your team in determining whether such keywords are worthwhile to target.
2. On-page optimization
On-page SEO relates to the content on your individual pages as well as the source codes for each page.
When you have an optimized page, your content is one-of-a-kind and contains targeted keywords. However, on-page optimization extends beyond your content and keywords. It also focuses on the user experience of your website (UX).
For example, if you want to deliver the best user experience to every member of your target audience, you should build a website that supports every user. This means that visitors to your website using a tablet or mobile device will have the same experience as those using a desktop computer.
In short, when considering how to promote a roofing firm, you want a mobile-friendly website.
Another critical issue is ensuring that your site is crawler-friendly. If your site cannot be crawled, it will not appear in Google search results, making it very hard for users to find your content.
3. Quality Content
Creating high-quality content, in most cases, doubles a website’s conversion rate, making it an essential component of a competitive roofing SEO strategy. Furthermore, it allows your company to share its knowledge with users, which builds authority.
By implementing content marketing into your SEO approach, you can give potential customers a variety of content that will help them in their buying journey.
Customers respond when you provide straightforward — and free — information. In fact, non-promotional content is preferred by 70% of consumers over advertisements for learning about a brand. This might result in more leads as well as increased trust from your target audience.
It also allows you to target keywords that are not related to your services. This engages customers at every stage of the buying process, from those still considering their roofing options to those looking for a reputable contractor near them.
4. Build backlinks
Building links to your roofing company’s website is critical for demonstrating to search engines that your site is worthy of being recommended to their users. The more links you obtain from high-authority websites, the more search engines will trust the quality of your site.
However, this is where many businesses engage in unethical behavior.
Whether you’re in charge of your roofing company’s SEO efforts or outsource them to an SEO agency, you should avoid black-hat tactics like purchasing links. Instead, you should concentrate on producing shareable content that is both high-quality and unique.
The quality of those links is more important to search engines than the quantity. When creating content for your roofer marketing strategy, it’s also important to include links to other credible websites that can provide additional information on topics you don’t cover in depth.
However, ensure that the websites to which you link are trustworthy. When you link to them, you are showing both your visitors and search engines that you trust that website. If you link to sites with unreliable or false information, this can damage your own site’s credibility.
Conclusion
If you’re considering developing an SEO strategy for your roofing business, it’s critical to determine how you’ll measure the success of your campaign. It’s also important to set goals for what you want to achieve, whether it’s more email sign-ups or more social media following.
To avoid wasting time and money on unproductive SEO efforts, reach out to the digital marketing and SEO experts at Roofers Marketing Services. We’re also offering a free brand audit today!